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Naming Gift Opportunities: How to Successfully Secure More by Scott C. Stevenson

By Scott C. Stevenson

Originally released by means of Stevenson, Inc., this useful source is helping nonprofit corporations learn how to advertise naming presents, establish new naming present possibilities, and effectively shut extra naming presents. It comprises effortless to appreciate strategies for developing or bettering naming giftplans, examples of sensible and inventive naming present possibilities, options or advertising and marketing named presents, and examples of what a variety of nonprofit firms have performed to extend named gift.

Important issues lined include:

  • Naming opportunities
  • Essential components of a named agreement
  • Valuing naming present opportunities
  • Naming coverage considerations
  • Naming rights limits
  • Gift appeal
  • Donor outreach
  • Naming reward consequences
  • Named sponsorship opportunities
  • Minimum endowment levels
  • Special events
  • Naming reward guidelines
  • Named endowments
  • Naming reward requirements

Please notice that a few content material featured within the unique model of this identify has been got rid of during this released model as a result of permissions issues.

Chapter 1 Naming present regulations (pages 4–9):
Chapter 2 making a choice on Naming possibilities (pages 10–14):
Chapter three Determing Naming present necessities, expense (pages 15–17):
Chapter four Introducing, ultimate Named presents (pages 18–23):
Chapter five advertising instruments, techniques to realize Naming presents (pages 24–29):
Chapter 6 developing Memorial, in Tribute Naming presents (pages 30–35):
Chapter 7 setting up Named cash via deliberate presents (pages 36–38):
Chapter eight Tying Naming presents into Capital Campaings (pages 39–43):
Chapter nine Stewarding and spotting Named Donors (pages 44–48):

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Extra info for Naming Gift Opportunities: How to Successfully Secure More Naming Gifts

Example text

Along the way, major refocusing, restructuring, and reinvesting occurred, and ultimately a new mission emerged. This case stands as an interesting example of how strategic planning can be led initially from the middle by a group of committed managers. Project for Pride in Living Project for Pride in Living (PPL) is a prominent nonprofit organization headquartered in Minneapolis, Minnesota. Joseph Selvaggio, a charismatic and committed ex-priest, founded PPL in 1972. c01 8/12/04 24 11:33 AM Page 24 Strategic Planning for Public and Nonprofit Organizations winter’s day when Selvaggio and several other PPL founders started restoring a house in a poverty-stricken area in south Minneapolis.

Sometimes this means following a particular sequence of steps and preparing formal strategic plans, but not necessarily. The ultimate end of strategic planning should not be rigid adherence to a particular process or the production of plans. Instead, strategic planning should promote wise strategic thought, action, and learning on behalf of an organization and its key stakeholders. It should be used to create public value. What steps to follow, in what sequence, and whether or not to prepare formal plans are subsidiary concerns.

Gould, 1980, p. 185). These environmental and organizational changes are aggravated by the interconnectedness of the world. Changes anywhere typically result in changes elsewhere. Or as novelist Salman Rushdie (1981) says, “Most of what matters in our lives takes place in our absence” (p. 19). This increasing interconnectedness is perhaps most apparent in the blurring of three traditionally important distinctions— between domestic and international spheres; between policy areas; and between public, private, and nonprofit sectors (Cleveland, 2002; Kettl, 2002).

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