Nonprofit Organizations Charities

Mobilizing generation 2.0: a practical guide to using Web by Ben Rigby

By Ben Rigby

As a nonprofit tech expert trying to discover cellular campaigns, i discovered the bankruptcy on cellular tech quite clarified this burgeoning box. i used to be so grateful, particularly, for the "How to start" part. It defined so good the way to truly make it occur. by the point i used to be performed, I had an excellent experience of the panorama and was once in a position to flow forward in my nonprofit's plans for a cellular giving crusade. could not ask for extra!

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Additional resources for Mobilizing generation 2.0: a practical guide to using Web 2.0 technologies to recruit, organize, and engage youth

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Weigh control and integration versus ease of getting started. • Consider the technical expertise of the people who will be posting. Idealware helps you think through each of these considerations and goes on to recommend specific software on the basis of your organization’s situation. One of the primary considerations is whether to install the blog software on your own server (installed) or to hire a vendor to host it for you (hosted). Installing your own software will give you more control, but will require technical expertise.

It wasn’t the focus of the institute’s efforts or even an ongoing project. Instead, the organization made creative use of a blog to support a primarily offline project. Blogs enable multiple authors with little technical expertise to publish photos, video, and written text to the Web. Most people use them to publish articles in diary format, but by being creative, you can apply the benefits of blogging to other purposes. You may find that the blog offers a compelling alternative to traditional tools, such as PowerPoint presentations.

Some stories don’t appeal to a wide enough audience, certain advertisers will find some content objectionable, and television time and print space are limited resources. As a blogger, you are free of these limitations. You can use a blog to tell the story from the perspective of your constituency and to provide depth where the mainstream media have glossed over the issues. 0 Improving Internal Communications The qualities of blogs that resonate so well with supporters can also improve an organization’s internal communications, creating opportunities for collaboration, discussion, and ad hoc documentation.

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