By Philip Kotler
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Additional resources for Marketing Management Slides
What makes a highhigh-performance business? How can companies both attract and retain customers? How can companies improve both customer and company profitability? How can companies deliver total quality?
Com Chapter Objectives In this chapter, we will address the following questions: What are customer value and satisfaction, and how can companies deliver them? What makes a highhigh-performance business? How can companies both attract and retain customers? How can companies improve both customer and company profitability? How can companies deliver total quality?
Com Kotler on Marketing The Internet will create new winners and bury the laggards. com Chapter Objectives In this chapter, we will address the following questions: What are the major forces driving the New Economy? How are business and marketing practices changing as a result of the New Economy? How are marketers using the Internet, customer databases, and customer relationship management in the New Economy? com Table 2-1: Old Economy vs. com Adapting Marketing to the New Economy Internet Domains: C2C (Consumer to Consumer) Internet Domains: C2B (Customer to Business) Pure Click vs.