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Marketing Automation For Dummies by Mathew Sweezey

By Mathew Sweezey

Multiply the effectiveness of your campaigns with advertising and marketing automation

Marketing automation know-how has been proven to dramatically raise lead conversions and common deal sizes in addition to enhancing forecasting and consumer segmentation. A subset of CRM, it makes a speciality of defining, scheduling, segmenting, and monitoring advertising campaigns. This pleasant e-book demystifies advertising automation in elementary phrases, assisting you leverage the instruments and deal with the approaches that might allow a continuing integration along with your CRM application. learn how to determine a consumer profile, investigate your wishes, choose instruments, create a lead scoring version, and lots more and plenty extra.

  • Marketing automation is a next-generation, CRM-related instrument for expanding lead conversions and bettering forecasting and client segmentation
  • This booklet offers an easy-to-understand advent to the instruments and know-how, assisting you assessment your present procedures, decide upon the correct instruments, and persist with most sensible practices in profiting from them
  • Written by means of Mathew Sweezey, advertising Automation Evangelist at Pardot (ExactTarget), a number one supplier of selling automation solutions
  • Covers operating with the selling lifecycle, comparing your resources, integrating advertising and marketing automation with CRM and with different tactics, nurturing your leads, and utilizing advertising automation to arrive purchasers through electronic mail, social media, and more

Marketing Automation For Dummies is the suitable advisor to get you up and operating with advertising automation, placing your enterprise at the innovative and embellishing your competitiveness.

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Marketing Automation For Dummies

Multiply the effectiveness of your campaigns with advertising and marketing automationMarketing automation expertise has been proven to dramatically raise lead conversions and common deal sizes in addition to enhancing forecasting and buyer segmentation. A subset of CRM, it makes a speciality of defining, scheduling, segmenting, and monitoring advertising and marketing campaigns.

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If you choose a marketing automation solution with this feature, you have the option of CRM alignment without any integration at all, but it limits your ability for dynamic interaction. This option is best if you have a custom CRM, no API option, or a CRM that is not supported by your marketing automation tools with an out-of-the-box connection feature. Manually importing and exporting requires a CSV file to share your data between your CRM and your marketing automation system. Importing via the CSV file type saves you 60–80 hours of custom API development and still gives you the ability to report marketing campaign ROI.

Gartner, “The Top Six CRM Marketing Processes for a Cost-Constrained Economy,” 2009) Sales ✓ Ninety percent of business buyers say that when they’re ready to buy, they’ll find you. (Demand Gen Report, 2012) ✓ Research shows that 35–50 percent of sales go to the vendor that responds first. com) ✓ Sixty-three percent of survey respondents indicate that the ability to set measurable objectives for each of their campaigns is the biggest value driver of marketing automation. (Gleanster, 2012) ✓ Seventy-seven percent of CMOs at top-­ performing companies indicate that their most compelling reason for ­implementing marketing automation is to increase r­ evenue.

That kind of email is very different from emails used for mass email blasting. ✓ Content: Emails, landing pages, databases, and reports all require someone to create content. For example, if you have ten emails in your leadnurturing campaign, you need a minimum of ten pieces of content to send in those emails. Many companies cite this need for content as their biggest time sink in creating a campaign as well as the biggest reason people hold off on marketing automation. ✓ Reports: Creating the appropriate tracking for each campaign is usually overlooked because it hasn’t been included in all your marketing campaigns before.

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