International Business

Linguistic Auditing: A Guide to Identifying Foreign Language by Reeves

By Reeves

This article bargains equipment for the systematic research via managers, education officials or language specialists of the overseas language verbal exchange wishes of companies, huge or small, within the inner most or public quarter. it may let organisations to spot strengths within the language competence of present employees and any weaknesses within the corporations' whole procedure for speaking with overseas markets on the strategic point. It presents instruments for making improvements to potency in a ignored administration quarter.

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Additional info for Linguistic Auditing: A Guide to Identifying Foreign Language Communication Needs in Corporations

Sample text

The industry, company and job-specific approach to language needs analysis and proficiency testing advocated in this book is primarily concerned with one thing: is the postholder able adequately to participate in communication with the foreign customers in their language? External norms are a secondary consideration. We shall therefore present the two testing procedures first, and relate their use to the NVQ system afterwards. Individual Language Testing: Assessment Based on Needs Testing language as actually used The aim of the testing we propose is, then, not just to test the general language level of the employee but to gauge whether s/he is capable of carrying out the linguistic tasks s/he is called on to perform.

3) The record of actual practice from postholder (Audit Stage 3). This process of confirmationor triangulationis strongly recommended in the light of experience drawn from pilot studies leading to this book. Mismatches between perceptions of foreign language use held by the different layers of management and postholders were found to occur. Senior and middle management sometimes had differing or even erroneous ideas of foreign language use when it came to the everyday realities dealt with by individuals.

Generally, however, this is a challenge to training, a challenge rarely taken up! Having started with single situations and simple chains such as speaking-listening dialogues, the auditor may need to evolve more complex simulations involving a sequence of language sub-tasks. A simple example would be, as mentioned on p. 51, asking in a telephone simulation for the auditee to take down a written message, and asking him/her to report the content in their own language, or vice versa; or at more demanding levels to present their product and take down an enquiry or to negotiate an order and record it.

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