Nonprofit Organizations Charities

Keep Your Donors: The Guide to Better Communications & by Tom Ahern

By Tom Ahern

Written by way of fundraising specialists Tom Ahern and Simone Joyaux, preserve Your Donors is a brand new, profitable consultant to creating disappointing donor retention premiums something of the earlier. This functional and provocative e-book will help you grasp the thoughts and strategies that make fundraising communications ecocnomic. choked with case stories and dependent partially at the CFRE and AFP task analyses, preserve Your Donors is your definitive consultant to getting new donors—and protecting them—for many years yet to come.

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Extra info for Keep Your Donors: The Guide to Better Communications & Stronger Relationships (The AFP Wiley Fund Development Series)

Sample text

We know what you might be thinking: Aren’t books like this supposed to explain things? Isn’t that why you purchase a book like this? Not this time. This book is a bit different. This is a folie du pourquoi book. A ‘‘why-to’’ as well as a ‘‘how-to’’ book. ‘‘It’s about going someplace fundamentally different. Remember, it’s not the activities that lead to success. ’’1 We think the best, most profitable habit we can promote is an itch to ask lots of questions. Cage-rattling questions. Questions without known answers.

Why? Why? Why? On and on. ’’ We are great little probers as kids. It’s one way we navigate our strange new world. Psychology calls this phase, or pathological examples of it, folie du pourquoi. a mania to ask why. Too bad we outgrow it. School tests soon teach us there is one ‘‘right’’ answer to every question. Questioning in the workplace or on boards may be seen as threatening or disloyal. Jobs in fund development soon teach us to adopt ‘‘high-probability solutions’’ that pretty much always produce some kind of result.

288 5. html. P. , ‘‘Female Responses to Stress: Tend and Befriend, Not Fight or Flight,’’ Psychological Review, 107(3): 41–429 6. Used by Adam Ferguson in his ‘‘An Essay on the History of Civil Society,’’ published in 1767. 7. Nineteenth-century Frenchman Alexis de Tocqueville talked about ‘‘the principle of association’’ while traveling in the United States. His writings have long inspired the nonprofit and philanthropic movements in this country and, by extension, to civil society around the world.

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