Hybridity, Or The Cultural Logic Of Globalization by Marwan M. Kraidy

By Marwan M. Kraidy

The intermingling of individuals and media from varied cultures is a communication-based phenomenon often called hybridity. Drawing on unique learn from Lebanon to Mexico and examining using the time period in cultural and postcolonial experiences (as good because the well known and enterprise media), Marwan Kraidy bargains readers a heritage of the belief and a collection of prescriptions for its destiny use. Kraidy analyzes using the concept that of cultural combination from the 1st century A.D. to its current software within the academy and the industrial press. The book's case experiences construct a controversy for knowing the significance of the dynamics of communique, asymmetric energy relationships, and political financial system in addition to tradition, in occasions of hybridity. Kraidy indicates a brand new framework he constructed to check cultural mixture—called serious transculturalism—which makes use of hybridity as its center notion, but also, presents a pragmatic procedure for interpreting how media and verbal exchange paintings in foreign contexts.

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The Reagan administration called on UNESCO to stop its efforts to “control press freedom,’’ and then assistant secretary of state Elliot Abrams counseled UNESCO to look for a solution to world communication problems in the First Amendment of the Constitution of the United States (Kleinwachter, 1994). S. S. government policy, epitomized in a New York Times editorial that some considered the first public call for withdrawal from UNESCO. “If it turns out to be impossible to reject this attempt to tamper with our basic principles,’’ the New York Times wrote, “there is always the alternative of rejecting UNESCO itself’’ (quoted in Gerbner, 1994, p.

With the world’s largest population, a strong economic growth rate, a nuclear arsenal, and a permanent seat on the UN Security Council, China is a great power en route to superpower status. With Latin America’s largest economy and dominant military forces, a population close to 175 million, and a thriving creative tradition of television drama, Brazil is an emerging giant. The cases of China and Brazil offer a corrective to the broad brush of the cultural imperialism thesis, but their main contribution is to stimulate new theoretical debates.

Fejes advocated research on the national aspects of domination, and a historical perspective on the “extremely complex interrelationships’’ (p. 286) between mass media and dominance. He also called for expanding cultural imperialism research from Scenarios of Global Culture 27 the mass media to other areas, such as professional training and information data transfers. Most relevant to this book, Fejes argued for the necessity of a sophisticated understanding of the concept of culture. He thus encapsulated a major weakness of the thesis under critique: [A] great deal of the concern over media imperialism is motivated by a fear .

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