By Keith Lincoln, Lars Thomassen
Read Online or Download How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands PDF
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Extra resources for How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands
This ‘me’ trend has legs. It makes money for industries that are finding their traditional sources of revenue eroded by new business models and is driving a lot of revenue into a large number of markets. Companies and retailers that recognize and embrace the ‘me’ trend are likely to benefit from it. Just look at Kodak and its EasyShare Gallery, which allows consumers to view, store and share photos on the web. Kodak, like all camera and film companies, is only just now coping with the rapid shift to digital photography.
Twelve finalists participated in a six-day design event in Stockholm, including workshops, model building and a competition for cash awards, appliances and more. A few companies have truly integrated this way of thinking into everything they do. One of the leaders in integrating CUSTOMER-MADE into its corporate fabric, P&G, is not slowing down: its Connect + Develop programme and other innovation projects now produce more than 35 per cent of the company’s innovations. In fact, R&D productivity at Procter & Gamble has increased by nearly 60 per cent.
35 3 REassessing the shopper RE-me We talked in our first book about the need to start thinking shopper, shopper, shopper. Those shoppers are in charge to an extent they have never been before. It’s a consumer revolution – a demanding but liberating shift. The rise of this powerful consumer boss marks one of the most important milestones in the history of branding. A G Lafley, CEO P&G, Advertising Age, 75th anniversary edition We need to reappraise our shoppers and get to grips with what’s really driving them to consumption.