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Effective Donor Relations (The AFP Wiley Fund Development by Janet L. Hedrick

By Janet L. Hedrick

Nonprofit necessities: Acknowledgment, attractiveness and Stewardship (Part of the AFP Fund improvement sequence) is a concise advisor to donor family members in a structure that's obtainable, vigorous, effortless to learn, and that gives in-depth recommendation from a professional within the box. The ebook courses in developing and imposing every one point of a donor relation plan, offering steered options to often encountered dilemmas and together with pattern records, checklists, and different instruments to aid form a good software.

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Experience the Mission can be adapted for other organizations. For a public television station, the donor may sit in when a tape is being edited, watch a program being taped, or attend an outreach program in the community for children and their families. For cultural organizations, the donor may get to watch a rehearsal from backstage. In educational organizations, donors may participate in classes or attend presentations by students. Giving donors the opportunity to have meaningful experiences at the organizations they support can be incorporated into the donor relations program and can contribute to the donor experience.

In getting to know one another, courtship on one hand and cultivation on the other hand, the actions along the way are important in building the relationship. In courtship, the 24 E1C02_1 11/24/2008 25 The Purpose of Donor Relations activities are designed to bring the two people closer together and to build trust and confidence in one another. In cultivation, the activities along the way, including acknowledgment, recognition, and stewardship, are designed to bring the organization and the donor closer together and to build trust and confidence.

3 Relationships with customers are not exclusively the responsibility of the sales and customer service staff. If invoices are not accurate, if the phones are not answered professionally, if the place of business or office is not clean, the relationship can be damaged regardless of how effective the sales and customer service strategies are. Likewise, in nonprofit organizations, donor satisfaction depends on far more than the interactions that donors have with the development officers with whom they work or those events and activities that the donor relations staff orchestrates.

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