Sales Selling

Double Your Business: How to break through the barriers to by Lee Duncan

By Lee Duncan

Learn the best way to pinpoint precisely what's protecting your enterprise again so that you can double your turnover and revenue inside 2 years or less.


This e-book allows small company vendors to free up fast, dynamic progress. together with motion plans which assist you to beat the limitations that could be keeping your online business again, and plagued by case experiences all through, this ebook acts as a blue print for fulfillment, educating you the foremost ideas of a profitable high-performing business.

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Additional resources for Double Your Business: How to break through the barriers to higher growth, turnover and profit

Example text

Yet, running one at a time delivers benefits sooner, releasing more cash into your business faster. ■■ Produce more profit If each project, when delivered, will release more profit into your business, then finishing them as quickly as possible will maximise your profit. ■■ Momentum and satisfaction Everybody enjoys success and the sense of progress that comes from completing projects. In the second diagram, success follows success, with work being rewarded faster and more regularly. Your staff would far prefer celebrating finishing a project every few months instead of grinding away at many things for years without ever finishing one of them.

Barrier 15: No financial targets? The business operates without sales or profit targets. Annual revenues are not planned, but reviewed in hindsight. Costs are reviewed only when something changes. Financial goals are set loosely for the year as a general guesstimate. A bad month’s sales catch you by surprise sometimes. 17 18 Double your business If you ticked one or more of the above, you need Growth Blueprint 6: Realistic sales forecast and budget (Chapter 3). Barrier 16: Do your adverts really work?

Instead, it decided to keep shipping to ‘keep the customer happy’, with disastrous results. Success tip To avoid this situation, never rely upon just one or two important customers for a large proportion of your sales. Any customer that represents more than 10–20 per cent of your sales or profit is dangerous because of the impact on your business if they don’t pay. If you are in this situation, seek to attract more customers quickly to avoid being held over a barrel and stop supplying the bad debtor until any overdue debts are settled.

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