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DigiMarketing : the essential guide to new media & digital by Kent Wertime

By Kent Wertime

A primer on new media and affiliate marketing from ads giants, 'DigiMarketing' is a common-sense creation to the subjects of electronic media, internet affiliate marketing, and ads, all written in an easy, jargon-free style.

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Extra resources for DigiMarketing : the essential guide to new media & digital marketing

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What’s needed is a more dynamic approach to brand management, with marketers continuing to guide their brands, but ready to do so at the speed of the market conversation, and with much, much, more consumer participation. Digital marketing plans will be constantly evolving and improving, based on real-time data about what consumers are actually doing. This is where new media channels offer such an advantage. DigiMarketing Defined DigiMarketing is the future evolution of marketing. It happens when the majority, or totality, of a company’s marketing uses digital channels.

Freedom from Scheduling. The starting point is to recognize the implications of time-shifting. When people have the technology that allows it, they free themselves from a schedule, preferring to enjoy content when they feel like it. After all, why shouldn’t they? Increasingly we are seeing entertainment, sports, and information being time-shifted. Devices such as personal video recorders and iPods facilitate this liberation of 34 New Media and Marketing in the 21st Century content from a schedule.

Uk/resources/searchengines 20 Navigating the Media Divide, IBM Global Business Services, 2007, p3. 28 New Media and Marketing in the 21st Century Chapter 2 DigiMarketing: The New Imperative DigiMarketing: The Future of Marketing T he media game-changers we have just outlined will alter forever the physics of marketing. In particular, the shift from mass broadcast to digital, one-to-one media means that the traditional advertising algorithm of building brand image primarily through paid reach and frequency must be re-thought.

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