Urban Planning Development

Development as communication: a perspective on India by Uma Narula

By Uma Narula

This e-book applies a scientific commu­nication thought to the 30-plus years of improvement event in India. Never earlier than has improvement been taken care of from a verbal exchange perspec­tive. this attitude demonstrates that the position of verbal exchange in develop­ment isn't restricted to the expertise of satellites or to the economics of mass media; it's a mind set in regards to the interplay between all brokers involved. The empirical facts describe styles of social realities, activities, and commu­nication networks between planners, con­tact brokers, and the hundreds in Indian groups. the result's an analytical assessment of improvement theories and perform in India. This research is functional in addition to theo­retical. The authors exhibit how the the­ory of the “coordinated administration of that means” applies to large-scale social interactions. in addition they supply particular rec­ommendations for Indian improvement planners.

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The process thus became circular, since a positive feedback loop of motivation resulted, increasing the motion forward, which was spurred on, in addition, by the jabs of political antagonisms. And further: a circle would result because it was difficult to come up with new solutions when the given problem already possessed some solutions. The United States, regardless of the bad that could be said of it, undoubtedly existedwith its highways, heated swimming pools, supermarkets, and everything else that gleamed.

This unfortunate state of affairs was the case in 1982 when we were in India for the field work reported in this book. Since then, the situation has changed somewhat. Sensational news events and some significant entertainment programming have thrust India into the American awareness in a qualitatively different way. Even disembodied, aggregate "public opinion" has begun to deal with India as a modern democracy rather thanor at least as well asa source of mystical religious teachers and an exotic background for Western adventures.

Acknowledgments The Indian Institute of Mass Communication and the Department of Communication at the University of Massachusetts contributed to this research by granting leaves to the authors, Page xx enabling them to travel between India and the United States. They also provided a hospitable environment in which to work. The Vivik Soni contributed the art work for many of the figures. Page 1 One Introduction Development has been studied countless times from many perspectives. Many of these studies have focused on communication: as a useful tool for publicizing development plans, as the means by which exploitative social structures are perpetuated, or as the means of initiating sweeping cultural changes.

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