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Cultivating Diversity in Fundraising by Janice Gow Pettey

By Janice Gow Pettey

A huge roadmap for fundraising in brand new multicultural communities

elevating cash in modern day different groups is a transforming into problem for fundraisers and philanthropists, requiring considerate concepts, winning collaborations, and a deferential realizing of people's differences.

during this groundbreaking new booklet, the writer examines present day 4 significant ethnic groups-African American, Asian American, Hispanic/Latino, and local American-in phrases in their varied histories, traditions, and motivations, after which applies this knowledge to the confirmed parts of profitable fundraising. the result's a well timed and significant examine how fundraisers can use an knowing of ethnic ameliorations to create a colourful and balanced nonprofit middle via either person and collective efforts.

In transparent, easy-to-understand language, Cultivating variety in Fundraising solutions the next serious questions:
* who're varied donors?
* What are their charitable traditions and interests?
* What fundraising tools may be winning in assorted communities?
* What can fundraisers do to incorporate extra range in fundraising efforts?

Designed as a advisor to fundraising in addition to a strategic replace for current fundraisers, this ebook can be required examining for someone operating in state-of-the-art nonprofit area.

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The cohesive influence of the family was the basis of social influence in Africa, reflecting a deep loyalty and attachment to family as a core social value. P-01 3767 4 9/27/01 12:55 PM chapter 1 Page 4 african americans Migration The extent of migration of African culture has been studied and is varied in its findings. Franklin notes that slaves came from complex social and economic lives in Africa, and therefore were not overwhelmed by the New World. Other observations regarding acculturation include the African-toAfrican dynamic, where peoples of the same continent but different regions were now living together; and African-to-Western cultures.

Chinese-speaking refugees not only found themselves in a foreign environment; they often arrived with little in terms of preparation. Even more recent changes in the immigration pattern occurred with the return of Hong Kong from British control to the People’s Republic of China in 1998. Many Chinese chose to leave Hong Kong for economic reasons, and immigrated to the United States, Canada, and other countries. The West Coast saw many wealthy immigrant Chinese moving to the Bay Area, Seattle, and Southern California.

In 1970, there were an estimated 75,000 Asian Indians in the United States. In 1990, the number grew to 815,000. South Asians are more geographically dispersed than other Asian-American groups. ”7 The 1990 Census also pointed out some striking characteristics of the South Asian immigrant population: P-02 3767 9/27/01 12:56 PM Page 23 chinese-american history 23 • 58 percent were college graduates (vs. S. 20 percent) • 47 percent were managers, professionals, executives (vs. 7 percent of all Asian Indian children under 18 lived in a two-parent household (vs.

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