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Careers With Nonprofit Organizations by Institute for Career Research

By Institute for Career Research

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Along the way, major refocusing, restructuring, and reinvesting occurred, and ultimately a new mission emerged. This case stands as an interesting example of how strategic planning can be led initially from the middle by a group of committed managers. Project for Pride in Living Project for Pride in Living (PPL) is a prominent nonprofit organization headquartered in Minneapolis, Minnesota. Joseph Selvaggio, a charismatic and committed ex-priest, founded PPL in 1972. c01 8/12/04 24 11:33 AM Page 24 Strategic Planning for Public and Nonprofit Organizations winter’s day when Selvaggio and several other PPL founders started restoring a house in a poverty-stricken area in south Minneapolis.

Sometimes this means following a particular sequence of steps and preparing formal strategic plans, but not necessarily. The ultimate end of strategic planning should not be rigid adherence to a particular process or the production of plans. Instead, strategic planning should promote wise strategic thought, action, and learning on behalf of an organization and its key stakeholders. It should be used to create public value. What steps to follow, in what sequence, and whether or not to prepare formal plans are subsidiary concerns.

Gould, 1980, p. 185). These environmental and organizational changes are aggravated by the interconnectedness of the world. Changes anywhere typically result in changes elsewhere. Or as novelist Salman Rushdie (1981) says, “Most of what matters in our lives takes place in our absence” (p. 19). This increasing interconnectedness is perhaps most apparent in the blurring of three traditionally important distinctions— between domestic and international spheres; between policy areas; and between public, private, and nonprofit sectors (Cleveland, 2002; Kettl, 2002).

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