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Careers in Marketing (Vgm Professional Career) by Lila B. Stair

By Lila B. Stair

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Page 17 Senior Marketing Research Analyst After four or five years, successful analysts may be promoted to senior analyst or marketing research manager. Senior analysts may spearhead research projects or function as advisors for other analysts. Although one senior analyst is responsible for each project, the analyst may confer with other senior analysts as needed for suggestions or solutions to problems that arise during the project. Marketing research involves teamwork. The senior analyst supervises the work of junior analysts, coordinates the input of everyone involved in the project, and presents the conclusions.

M. M. seven days a week. The product development process consists of a series of stages. 1 shows the stages. Idea Generation The first stage of product development is conceiving ideas for potential products. These ideas come from a variety of sources. Large firms have research and development (R & D) departments whose goal is to keep the firm competitive through the identification of potential new products or the modification of existing ones. 1 The Product Development Process Page 23 that must remain on the cutting edge of technology in order to stay in existence.

Nielsen Company, which pioneered retail tracking in the 1920s, and Information Resources, which is a relative newcomer to the field. It is wise for those interested in marketing research to develop career objectives with some area of specialization in mind. Advances in information technology and the commitment of top management to having timely and accurate information have contributed to growth in the field of marketing research. Today, more powerful computer hardware and software analyzes data in a fraction of the time required in the past.

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