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Breakthrough Nonprofit Branding: Seven Principles to Power by Jocelyne S. Daw and Carol Cone with Anne Erhard and Kristian

By Jocelyne S. Daw and Carol Cone with Anne Erhard and Kristian Darigan Merenda

A hands-on consultant to aid your nonprofit construct its model, increase its profile, boost influence and improve deeper relationships with donors, volunteers, and different stakeholders. leap forward Nonprofit Branding is in regards to the energy a constituency-focused, compelling model could have to revolutionize a company and how humans view and help it.Shows tips to optimally outline what your company stands for to differieniate, create price and breakthroughExplains how you can construct unswerving groups in and out of your company to extend social impactFeatures seven rules for reworking a model from traditional trademark to strategic advantageIncludes case stories of 11 leap forward nonprofit manufacturers and transferable rules and practices that nonprofits of any dimension, scope or event can implementOther name by way of Daw: reason advertising and marketing for Nonprofits: accomplice for goal, ardour, and ProfitsA useful street map and crucial software for nonprofit leaders, board individuals, and volunteers, this booklet unearths the important ideas you want to understand to construct and deal with your organization's most dear asset – its model. In today’s hugely aggressive nonprofit global, construction a step forward model isn't any longer a "nice to do," however the new imperative.Jocelyne Daw, a pioneer and chief in development enterprise and group partnerships has over 25 years of nonprofit management experience.Carol Cone, named by means of PR WEEK because the strongest and visual determine on the planet of reason branding, has been linking businesses and reasons for over 25 years.

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Additional info for Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results (The AFP Wiley Fund Development Series)

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A brand is a long-term investment, not a one-time purchase. Continual micro adjustments ensure that the brand stays relevant and introduce the innovation needed for ongoing impact.

1 Admission Control E1C02_1 09/06/2010 40 40 principle one logo or overall brand much thought. It seemed good enough at first, but it didn’t take long to realize that it was truly doing us a disservice,’’ Lisa explained. ‘‘I had to spend so much time explaining who we were and what we did,’’ Emily added. ‘‘Even worse, for the first year and a half, our grant applications would get turned down. We never got past the first stage of review. Our name was a huge stumbling block. ’’ On a weekly basis, people asked if the organization was a space program—a reasonable assumption given its name, logo, and Texas location.

As Gregory Boroff, the Food Bank For New York City’s former vice president, External Relations, emphatically explained, a brand will not take hold without a well-run organization with solid programs and services. It also can’t be sustained without a financial investment in its development and implementation. E1C01_1 09/07/2010 28 28 from traditional to bnb While a brand can point the way forward, it can’t fix an organization overnight—especially one that has frequently changed its strategy and direction.

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