By DK Holland
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Extra resources for Branding for Nonprofits
And we’ve written several briefs since then for other parts of the strategy. The brief is an invaluable tool for the design process. It’s so easy for people to get caught up in what they like and don’t like. ” One thing the brief should not do is to dictate the design of the organization’s visual identity. Instead, it should relate informative facts and substantiated opinions about the organization’s current identity and/or ideas about the overall identity. For instance, MoMA’s brief included a six-page executive summary that outlined the museum’s history, its place within the global arts community, its mission and commitment to that mission, the goals for its expansion, and, in brutally honest language, the challenges it faced going forward.
And when you tune in to PBS, it looks and feels different from the networks in its use of images, color, format, typography. It has to—or it wouldn’t be effectively branded. Image 1. org): An unadorned red cross against a field of white, the Red Cross logo is one of the most recognizable marks in the world. And the very qualities it conveys—neutrality, simplicity, and universality—are extremely important attributes of the organization’s overall brand strategy. ” Simple, engaging, universal. Image 2.
Finally, thanks to all the readers of PND’s “Nonprofits by Design”—especially those who contacted me to say that the column was providing them with important resources and support. It is for them that I created this book. Y. ’” At first I found his statement a semantic matter that comes along with understanding your client’s language. Through many years of archival research and countless hours of listening to the oral history of the Museum, I’ve come to see the wisdom of his words. What can be found at the heart of all successful nonprofits, regardless of size, is the motivational force of intention.